In 2017 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the world’s most recognisable brands, including her first campaign with Superga® in 2011. At the heart of ALEXACHUNG the vision is “to create great clothes for great women”. Incorporating her intuitively sharp style, a combination of Parisian chic mixed with a New York edge, the clothes and accessories reflect her wondrously eclectic personality.

Alexa Chung’s collaboration with Superga® began in 2011, when she was the brand’s Ambassador; and since Alexa’s love for Superga® never died she returned to design her own footwear collection with Superga® for Spring Summer 2018. The campaign was shot in Los Angeles, and captured both Alexa and Superga®’s long standing collaborative spirit.

Alexa has reinterpreted the classic Superga® silhouette (2750, mid cut and mule) with different textures and colours. The design process combined a range of distinct fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock‘n’roll, where ALEXACHUNG essence shines through with timeless Superga® styles.

“My mother wore Superga®’s when I was growing up so for me they’ve always been a classic shoe and something I have incorporated into my daily wardrobe for years now. It has been wonderful to return to this brand as a designer working on a collaboration for this season because in the past Superga® were one of the first companies to let me art direct a campaign for them. It feels a lot like coming home.”Alexa Chung

Alexa collaborates with Superga® to develop a collection dedicated to women, reinterpreting the classic Superga® styles (2750, mid cut and mule) with different pattern and colors. She create shoes that people want to wear combining distinctive fabrics (varnish, satin, cotton and terry towel) and feminine tones like cream, purple and light blue. The result is a combination of classy and rock‘n’roll, where ALEXACHUNG signature style interacts with timeless Superga®.

All styles available at Superga concept stores, nationwide.

“Superga has done many collaborations with fashion designers and I realised that it was time to step it up a notch by working with a jewellery designer. Besides, I have always been a fan of Katherine’s and have a few pieces that I wear endlessly. One of my wardrobe staples is the PICHULIK Peacock neckpiece which I wear with my black 2790 Superga platforms.”

So says PICHULIK fan and Superga marketing manager Katy Ward, who initiated the label’s latest South African collaboration with Katherine-Mary Pichulik, PICHULIK’s founder and designer.

“The idea that these two brands could work in one piece and not just one outfit inspired me to get in touch with Katherine and that was the beginning of a fun, original and seamless creative process!” says Ward. “It felt like an inspired co-design rather than a redesign.”

True to PICHULIK’s design ethos, the designs are very much about the stories of the women who wear the brand as well as the women who make up the brand. This collaboration is born from this and pays homage to three cities that have played an important role in PICHULIK’s evolution as a brand. Each style is designed to encapsulate the nostalgia of one of these cities with their sun, sea and streets.


“Souk” celebrates the magic of Istanbul, its vibrant, abundant markets and the colourful street life after sunset during Ramadan. The rose gold, nudes and brass embellishments echo Turkish women’s traditional dress and jewellery.

As a result, the espadrille- based platforms are decorated with a delicate ankle bracelet. Pichulik says it echoes “the bells that often make up part of Turkish women’s jewellery and the glittering ornamentation in streetside shops”. The rope soles are a nod to the woven baskets used to carry spices and flowers, and the raffia – like rope used to hang chillies to dry.

“Azzuro” speaks of Portofino’s laid-back, classic style with sunny yellows and nautical blues and whites – the timeless colours of the Italian seaside, inspired by Superga’s Italian heritage. The classic look is reminiscent of the Amalfi coast in the ’50s and Pichulik’s use of rope further enhances its nautical appeal. “The rope loop at the back makes you want to hook your fingers through it and step onto a yacht at sunset,” Pichulik says.

The “Downtown” style’s punchy black and gold design is all about the city, and New York in particular. It is for the pedestrian, the daily commute, amid the grind of a melting pot of cultures. Here, Pichulik used braided rope to signify the many braiding shops in Brooklyn while gold accents mimic the hoops and medallions that are emblematic of street accessories. Downtown and Souk are designed as women’s shoes while Azzuro is unisex and therefore will be available up to size 44.

Superga x PICHULIK designs will be available from mid-March at Superga concept stores nationwide and the Superga online store and the prices will range from R1099 to R1 499.

Trevor Stuurman Styles Superga

SUPERGA are proud to announce their newest seasonal ambassador, SA style guru Trevor Stuurman. Following the likes of international heavyweights Suki Waterhouse, Alexa Chung and Rita Ora and locally, Chu Suwannapha and Poppy Ntshongwana, Stuurman has been selected to represent and curate Supergas Spring Summer 16/17 collection.

Man about town and sartorial maven, 23-year-old Stuurman has created a name for himself in the fashion industry both in front and behind the lens. Ambitious, driven and focused, in 2012 Trevor effortlessly scooped the Elle Style Reporter title for his expert documentation of South African street style. He’s since gone on to show his work all over the world and been invited to shoot street style looks at Pitti Uomo 89 and 90. Trevor has been featured in House and Leisure’s 2014 Rising Star, the Mail & Guardian Top 200 Young South Africans 2015, and Destiny Magazine’s The Power of 40 List. He’s been named GQ Best Dressed Man in 2015 and SA Style Awards 2015 Next Big Thing.

“Working with SUPERGA was an absolute passion project. It was refreshing to work with a brand that allowed me to have creative freedom to create an authentic campaign. I hope to grow and do more with the brand in the future” explains Stuurman.

“During my time with SUPERGA, it has been my greatest ambition and joy to build relationships with local talents who see design and fashion and art and life in the most beautiful ways. SUPERGA is a brand that appreciates aesthetics and striking elements of the world around us. We live in the most beautiful country with people with the most incredible aptitude to create wonderful things. Trevor and Andile are two of these people and I have been so humbled to work with them. We also believe in highlighting the work of these amazing people through our brand and creating authentic, lasting ties with the people who bring out the beauty of our country with such ease” says Katy Ward Marketing Manager of SUPERGA.

Poppy Ntshongwana, the beautiful face of Superga South Africa, the media darling has collaborated for a second time with Superga SA once again to bring us yet another awe-inspiring and on-trend Spring Summer range.

The multi-faceted media personality’s talents range from (but are not limited to) TV presenting, carving a huge name for herself as an outstanding MC, commercial club DJ and not forgetting daytime host of the hugely popular House of Poppy show on radio powerhouse 5FM. Now the media dynamo can add designer to her list of credentials, as Poppy was hugely instrumental in the design process of her range, from the first drawing to the very last stitch.

“My Spring Summer range is for fashion forward young women and men who appreciate a bit of glam and edginess. I’ve infused my very personal style into every shoe. There’s a shoe for everyone and for every occasion. I’m a huge fan of classic fashion with a touch of personality and bright hues, and as such I’ve made sure that is strongly reflected in my range”, says Poppy.


This year, Superga SA collaborates withe ‘Prince of Prints’, Chu Suwannapha. Known for his vividly electric and African inspired style, Chu recently debuted CHULAAP, a universally acclaimed collection at this year’s SA Menswear Week. Thai born and Cape Town based Chu is the first South African designer collection offers three distinct and vibrant shoe designs.

The classic 2750 featuring a colourful Ndebele print. The 2790 monochromatic “AFRO POP” platform sneaker, a style that has proven a great success for the brand in past season returns with a CHULAAP flavour. The 2311 slip-on featuring an African wax origami print that is a nod to Chu’s Thai heritage and signature motif. The three shoe designs have a unique artistic, ethnic quality that will be a definite collector’s item for sneakerheads and fashion-lovers alike.

The collection will be available for purchase by international partners both in standalone stores & online.

Superga are pleased to announce Binx as the new face of their Spring / Summer 2015 campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.

Binx will team up with Superga for an exclusive shoot featuring the brand’s new Spring / Summer 2015 collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes. Nashville native Binx is riding high in the fashion charts with an army of social media fans following her every move. Binx is a model not only with one of the most impressive lists of pre  vious high profile campaigns, covers and editorials, but also a unique and aspirational style. A real voice of a generation with a creative vision, not only did she feature in the shoot, but she was also fully involved in the creative direction. The campaign will launch April 2015.

Superga pride themselves on supporting and nurturing the rising talent within the industry. Binx is a step in a different direction than Superga’s previous faces, chosen for her talent as the world’s next Supermodel and creative force within the fashion industry, which caught the brand’s eye.

“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.” Superga

“Getting a chance to collaborate and design my own line for Superga is and continues to be such an honor, their design team has really taken me in and let me take a huge part of this process. I have always wanted to explore other aspects of the industry and I’m so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing.  Which is such a dream come true for me! “BINX


Superga x Poppy Grand Launch

So everyone who is everyone knows that Superga SA have brought on personality Poppy Ntshongwane as brand ambassador. To celebrate this a grand launch was hosted at Superga’s flagship concept store at The Zone, Rosebank. The event was the official unveiling of the campaign images shot by acclaimed fashion photographer, Ross Garrett, and styled by the amazing Melissa Maxted. Big media, big celebs and a big success. A wonderful introduction to a partnership between a chic fashion trendsetter and an international luxury brand that can only be destined for success. Have a look at the images from the night…

Graffiti Event Held at Rosebank Concept Store

The Graffiti event was held at our concept store at The Zone, Rosebank where we have established graffiti artists come through and personalise pairs of Supergas for people. The event is kitted out with Peroni bars, DJs and many many local celebs attend. We will be having an upcoming Graffiti event, so everyone must keep an eye out on all social platforms and the website for further announcements.

Superga releases latest campaign with Suki Waterhouse

Bradley Cooper’s squeeze is the new face of the Italian sneaker brand and strikes a pretty pose kicking back in Supergas.

Suki Waterhouse is among the most sought-after models in the fashion world lately. ©Superga

The Italian shoe brand has unveiled more images from its Summer 2014 collection starring the British supermodel, who was named a Superga spokesmodel in January 2014.

At age 22, Suki Waterhouse is currently one of the most sought-after models on the planet, courted by fashion houses and beauty brands alike. So Superga was particularly proud to announce that she would be the face of its next collections. By posing for the shoe brand, the blonde follows in the footsteps of famous fashion icons including Alexa Chung and Rita Ora.


Superga Brand Ambassodor Suki Waterhouse

The model of the moment follows in the footsteps of Alexa Chung and Rita Ora in her role as Superga spokesmodel. ©Superga

For this new campaign, Suki Waterhouse sets aside red carpet glamour to pose in more everyday outfits more suited to Superga’s signature sneakers. The supermodel was photographed on a retro scooter, in a green room having her hair done, and in a vintage chaise lounge, relaxing poolside.

One of the faces of Burberry, the British blonde also recently posed for H&M and Sass & Bide. – AFP RELAXNEWS


Superga Brand Ambassodor Suki Waterhouse