The star of a choreographed sequence blurring the boundaries between dance and tennis, the narrative reveals the story of the campaign's short movies shot by leading director Lauie Adrianopoli against the backdrop of tennis courts at the Monte-Carlo Country Club.
Every jump, slide and movement put the Superga® 2750 at the center of a visually engaging rhythmic contrast, in which heritage meets innovation, and the past meets the future.
The Superga® 2750 will be celebrated throughout 2025 with multidimensional activations and initiatives, honoring the brand's roots in tennis and its legacy as a modern style icon.
A range of striking ad campaign images shot by photographer Jeremy Soma provides sassy and uplifting storytelling on the sneaker, capturing the dynamic spirit embedded in its DNA.
A playful juxtaposition of full-length pictures and close-ups with styling by Virginie Benarroch highlights through movement and action how the icon is alive and moving forward, forever part of the pulse of the times with fresh and bold energy.
