Superga X Iris Law
Iris Law is the new global Superga® Squad Ambassador
Superga®, the inspiring Italian footwear brand, is thrilled to announce its latest campaign ambassador, as one of this year’s most original style icons, Iris Law. As the brands newest ambassador, Iris perfectly embodies the true heritage of Superga® with her effortless personal style and laid back attitude.
Since her debut on the fashion circuit, Iris Law has grown a familiar face and inspiration across the industry, bringing to Superga® a noticeably modern touch to its global campaign.
With a penchant for nostalgia, Iris wanted to put her own twist on how to wear Superga®’s most iconic styles whilst preserving the brand’s roots.
For the campaign, Iris wanted to respect the Italian origin and timeless silhouette of the brand and champion the staple styles that can be worn across season to season.
Focusing on Superga®’s Classic 2750, a style that was conceived as the first Italian tennis shoe over 100 years ago by the owner of the brand and the upgraded 2641 Alpina High boot, inspired by trekking boots in the 50s.
The campaign also puts the focus on some new styles, including the 3041 Revolley Colourblock Platform and the 799 Rubber Boots Lettering, perfect for adventures in the great outdoors or rainy days in the city.
Iris wears (from the page top): 2750 COTU CLASSIC; 3041 REVOLLEY COLORBLOCK PLATFORM; 2641 ALPINA HIGH; 799 RUBBER BOOTS LETTERING.